Quick verdict on GetResponse vs Mailchimp: GetResponse wins on value and automation at almost every list size above 1,000 contacts. Mailchimp still wins on pure ease of use and design polish for absolute beginners. Since Mailchimp cut its free plan to 250 contacts and removed automation from lower tiers, the gap has widened in GetResponse’s favor for most small businesses.
Table of Contents
At a Glance
Pick GetResponse if…
- You want automation and webinars included, not gated
- You’re growing past 1,000 contacts and want predictable pricing
Pick Mailchimp if…
- You’re a complete beginner who wants the gentlest learning curve
- You already use Shopify, Canva, or WordPress integrations heavily
GetResponse vs Mailchimp: Pricing (2026)
| Contacts | GetResponse | Mailchimp |
|---|---|---|
| Free plan | Available, limited features | 250 contacts only (cut from higher limit) |
| 1,000 contacts | ~$15-19/month, automation included | ~$20-30/month (Standard) |
| 2,500 contacts | ~$45-65/month | ~$45-65/month |
| 10,000 contacts | ~$119-169/month | ~$138-184/month |
The pattern holds across almost every list size: GetResponse includes automation and webinars at tiers where Mailchimp gates the same features behind a more expensive plan.
Where Each Platform Actually Wins
GetResponse wins on automation depth, built-in webinar hosting, and overall value as your list grows — features Mailchimp increasingly reserves for its pricier tiers. Mailchimp wins on design polish and beginner-friendliness, plus deeper integrations with Shopify, Canva, and WordPress that content-focused businesses rely on.
GetResponse vs Mailchimp: Our Verdict
For most small businesses starting fresh in 2026, GetResponse is the stronger pick — more automation, built-in webinars, and better value at nearly every list size, with no hidden per-contact billing surprises. Mailchimp still makes sense if you’re already deeply integrated with Shopify or Canva, or if you want the absolute gentlest onboarding as a first-time email marketer. If you’re building out a broader toolkit, see our best AI tools for freelancers guide for what to pair an email tool with.
Frequently Asked Questions
Is GetResponse cheaper than Mailchimp?
Usually yes once automation is factored in — GetResponse includes features at lower tiers that Mailchimp gates behind pricier plans, especially above 1,000 contacts.
Does Mailchimp still have a good free plan?
It’s been reduced significantly — down to 250 contacts with automation removed from the free tier, making it much less generous than it used to be.
Which is better for ecommerce?
Mailchimp has an edge for Shopify-heavy stores due to deeper native integration, while GetResponse’s automation and webinar tools suit ecommerce brands running product launches.